"Give me an example and what makes you valuable?"
Brad, October 23. This is a 25 minute working session that answers both halves of that question, then asks you a few of our own.
For Brad Evanovich, Cascala Health · Tuesday, November 3, 2026 · With Paul Smaldone · Working session
| Account | Who signs off | Where | Why it fits Cascala |
|---|---|---|---|
| Wingate Living Assisted living, memory care, skilled nursing | Alexandra Schuster, President | New York, NY | Cascala reviews referral packets so skilled nursing intake teams decide on admissions faster. |
| Cascadia Healthcare Skilled nursing | Haden Nash, President | Boise, ID | Cascala reviews referral packets so skilled nursing intake teams decide on admissions faster. |
| Capital Hospice & Palliative Care Hospice and palliative care | Mehdi Ali, President | Villa Park, IL | Cascala gives home health and hospice intake teams a fuller clinical picture of each referral. |
| Essential Home Healthcare Inc Home health | Daniel E Franklin II, CEO | Flossmoor, IL | Cascala gives home health and hospice intake teams a fuller clinical picture of each referral. |
| Rendr Primary care focused, multi-specialty medical group | Joe Moscola, President | Huntington, NY | Cascala gives physicians a source-cited view of each patient before they round or follow up. |
The rest of the list comes to you by email after today, and you keep it.
On the 17 accounts, 10 sign off as CEO and 7 as President.
Which of these are already customers, in your pipeline, or inside a partner's network?
The list built for Cascala Health, 17 accounts with the person who signs off at each. Work email and phone for the five above are on your page at cascala-health-inc-59bbcf-map.enquirerconsulting.com, checked October 23, 2026.
Skilled nursing and home health intake teams review referrals "with the full picture" and decide faster.
Your proof line: "1 day to implement at United Church Homes."
10,501 skilled nursing firms and 28,198 home health care firms in the US
A "consolidated, source-cited view of each patient before they round or follow up."
Your proof line: "64% monthly patients arrive with missing data."
132,899 physician office firms in the US
ADT signals and records turned into "PCP-ready handoff summaries" and follow-up visibility.
Your proof line: "71% faster ADT-to-record delivery at Palm Beach ACO."
No clean public count for this group
"Live in 1-2 weeks" and "No EHR integration required" make the first yes an easy one. Where is this read wrong, and which of the three is growing fastest for you?
Quotes from cascalahealth.com, read November 2, 2026. US firm counts from the US Census, Statistics of US Businesses 2022, employer firms, NAICS 623110, 621610 and 621111.
Partners, referrals and conferences bring good conversations. They arrive on their schedule, not yours, and they slow down between events.
The people who sell also run demos, onboarding and events. Prospecting gets whatever hours are left at the end of the week.
An ACO, a provider group and a skilled nursing operator buy for different reasons. One message rarely lands with all of them.
Which of these is true at Cascala, and which is not? Only the parts that are true belong in anything we build.
The outreach goes to buyers like the ones on your list, in your own team's names. Replies and meetings land with your people, not with us.
Each reply is read, scored and routed. The meeting lands in the calendar and the record lands in your CRM.
One team designs it, runs it and proves it on your own numbers. You never manage a set of vendors.
What a build covers is set by today's answers. If prospecting time is the gap, it starts there. If it is one buyer group, it starts with that group.
Outreach to hospital procurement and clinical engineering buyers for Innovative Radiology.
Before that, their growth came from cold calling and manual email done in office hours. Tim Rath talks about working with us in the video on your page.
Outreach for BOY Machines, sent in each field rep's own name.
Before that, their growth came from trade shows and the quote book, and the field reps did not prospect.
Outreach for RW Martin, sent in its own team's names.
Before that, two salespeople were prospecting by hand.
interested replies in one week. We have achieved this on our own outbound, October 12 to 18, 2026.
sales calls booked that same week. We have achieved this on our own outbound, October 12 to 18, 2026.
Our own results, not a forecast. Your numbers depend on your market and your offer. Interested replies to our own outbound, one per person, October 12 to 18, 2026, read October 18, 2026. Sales calls from our booking table, one per person, same week, read October 23, 2026.
Times open for the next call, all Eastern
Wednesday, November 4, 11:00 am · Thursday, November 5, 11:30 am · Friday, November 6, 1:00 pm